December 13, 2017
By Élisabeth
The New Year is upon us, which also means it's the perfect time for good resolutions! While it's great to want to lose a few pounds, call your parents more often or save more money it's also a good idea to make good resolutions for your business!
No ideas? No problem: WebSelf has prepared the perfect good resolutions list along with tips and tricks! Let’s start this New Year strongly!
Read moreJuly 19, 2017
By Elisabeth
In a world where we are exposed to more than 4000 ads every single day, if you want to create a business, you must stand out from the crowd, and especially with your marketing strategy. Contests, live videos, informative ads, we rarely spend a day without being absolutely blown away by a marketing stunt.
Today, we are talking about four popular marketing trend that will surely help if you’re having trouble determining your marketing strategy.
Read moreJune 16, 2017
By Sarah
We've already talked about this in another article, but a brand image is much more than just a logo. It's about your brand as a whole and how your customers perceive you. It is therefore important to build a strong brand image keeping in mind your target market.
As a follow-up to the last article, we would like to give you some tips and tricks to solidify your brand image. Therefore, here are 4 ways to do so!
Read moreMay 15, 2017
By Elisabeth
Many recruiters see their office overloaded with resumes every day. But how can you stand out from the crowd?
Here's an idea for you: an online portfolio or resume!
Why? Because it is an effective way to get noticed on the web by potential recruiters, to whom you might not have sent your resume in the first place. To be effective, your online presence must be impeccable. So here are some tips to follow for success on the web, and get that job you've always dreamed of!
Read moreMay 10, 2017
By Élisabeth
A website is an essential communication tool to make yourself know. Whether it is for a well-established company, a startup, or for a student who wants to find a job, with the number of websites available on the web, it has become very difficult to stand out. In order to get to the top of those research engines, it is essential to give it a professional look. And since you never know where you’re going to land your next job or contract, your virtual appearance has to be flawless, and on all networks.
Read moreMarch 03, 2017
By Élisabeth
In our recent article on errors you need to avoid in optimizing your website, we talked about keyword overload in your content. Keywords are very important for your SEO optimization and that is why we decided to dedicate a full article on this subject: how to find the best keywords for your business and how to use them (and how not to overuse them!!)
A fundamental step of SEO optimization is choosing your keywords. Your keywords will be (at least, hopefully), present everywhere: social media content, on your website, and even on your business cards. Your keywords define you as a company and will help your potential customers find you more easily.
Read moreMarch 01, 2017
By Élisabeth
In terms of SEO, the line between optimizing and over-optimizing is very slim.
As you probably know, SEO optimization of your website is a harsh job and you need to continuously perform several actions in order to reach the top of those search engines results pages. But sometimes, you take measures which you think will be beneficial to your website but you ultimately end up getting penalized by those search engines. To avoid these penalties, we have compiled the most common mistakes you must avoid when optimizing your website.
Read moreFebruary 08, 2017
By Elisabeth
1. Make sure you have a good brand image
Having a good brand image is crucial in the development of a business. If you want to make yourself known, you must have a solid branding, and luckily, you don’t have to spend a fortune to do so! Create a free logo with www.freelogodesign.org, then create beautiful visuals for your business cards, promotional items and banners. Make sure that everything is properly coordinated and that you use the same or similar colors and fonts.
Read moreDecember 23, 2016
By Sarah
Branding is much more than a logo and a slogan: it's all about how people perceive your business. A good brand image is very important to build trust with your customers, along with giving you a good advantage over your competitors: it will help you stand out from them and will add consistency to your communication channels.
Read moreDecember 20, 2016
By Elisabeth
You have decided to create a website for your business, organization, sports club? Congratulations! A web presence is indeed, a showcase available at all times and for everyone.
Fully customizable and at your image, a website must still contain some mandatory information. Your visitors should, at first glance, have a good idea of what your business is all about, therefore, a “Contact” page is not to be neglected. It is on this page that you give potential customers the opportunity to get important information about your company, your contact information, your e-mail address, or even get in touch with you directly!
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